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Friday, June, 22, 2012  |  Floral & Event Designers
Meet Jeanette of True Florette Floral Design
Happy Friday Guys....I hope you all have a great weekend planned....we are starting the day off with the oh-so-beautiful and talented, floral and event designer, Jeanette of True Florette Floral Design....Jeanette services the areas of Rockland and Westchester County, New York and she would absolutely love to travel to design a wedding, so if you are planning a wedding outside of the NY area, give Jeanette a call, she loves a good adventure. Jeanette's florals are always so beautiful and I'm excited to have her stop by and share a little of her world with us.....Enjoy!!




TBC:  What’s a typical day for you? 

TF:  My company is fairly new, so every day is filled with growing my business and strengthening the foundation. When I’m not working on the business end of things, I’m usually out meeting other vendors, doing site visits, writing proposals, or the best part, shopping the NYC flower market. 

TBC:  What wedding trend would you like to see disappear? 

TF:  I’m not a huge fan of artificial vase fillers, especially if they’re raised and lit up in bright colors. I prefer a more natural approach.


TBC:  Describe your client? 

TF:  I can’t say I have a typical client, but I think most recognize casual elegance and beauty, and appreciate attention to detail. 

TBC:  Where do you find inspiration? 

TF:  I would like to say I find inspiration in nature, but actually I find it in the everyday objects all around me. It doesn’t matter what it is: jewelry, broken ceramic, books- pretty much anything I look at, I imagine how I can work a flower or a bit of nature into it!


TBC:  Name one of your favorite “vendor” sources that you just can’t do without. 

TF:  Lately I can’t get enough of the trim shops in Manhattan- I love shopping for bouquet ribbon and embellishments. I like to shop locally as well- Nyack is a great little walking town on the Hudson River full of hidden treasures. 

TBC:  Describe your design style. 

TF:  Earthy and elegant.


TBC:  To date, what has been the highlight of your career? 

TF:  I’ve worked in some big name venues in NYC that I was pretty excited about, but I think one of my personal victories was when I bought a floral cooler…that was a very happy day for me.

TBC:  What advice would you give to upcoming floral designers?  

TF:  I like this quote and I think it applies:"You study, you learn, but you guard the original naiveté." Henri Matisse


TBC:  Who are a few of your favorite floral designers? 

TF:  I enjoy the work of Francoise Weeks, Ariella Chezar, Carissa Jones from JL Designs, and Sandra Ovando, to name a few. I love the ladies from Poppies and Posies too. Don’t get me started on the European masters…this is a favorite topic of mine! 



TBC:  When I’m designing, I love to light my candles and play “old school” music.  Do you have a ritual that you like to do when designing? 

TF:  I like loud music of any kind and I like to start with an organized work area, which usually doesn’t last too long! Nice as it sounds, I don’t think I could light candles while I work, there’s usually too much stuff flying around once I get going.


TBC:  If you had to make a career change, what would you do? 

TF: This is the dream career I created for myself. Eventually I would love my business to grow into a retail storefront.


TBC:  Describe your personal style…what are your favorite stores to shop at?  Personal as in your fashion style or your home. 

TF:  Although I live in New York, The CA girl in me never left. My personal style is jeans, a t-shirt and a nice bag…unfortunately designer bags are my weakness. I try to incorporate bits of CA style into my home in NY, but if I could go all-out, my dream home would be light-filled, open and airy and include just about every piece from Tuvalu Home in Laguna Beach.



Jeanette, thanks so much for sharing your lovely floral designs with us and for letting us get to know you a little better....guys, head over to Jeanette's blog site to see what she's been up to lately!

Floral images captured by Jen Lynne Photography  and Jeanette's beautiful image captured by Bia Sampaio!

Check back a little later for more pretty floral inspiration....xoxo


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