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Friday, June, 15, 2012  |  Floral & Event Designers
Meet Natalie of Natalie Bowen Designs
Happy Friday Guys...hope you all have a great weekend planned....we are opening the cafe with our "Meet the Designer" series....and stopping by today is the oh-so-lovely and talented, Natalie Bowen of Natalie Bowen Designs.....Natalie's work is so beautiful and I'm so excited to have her stop by the cafe and share a little of her world with us....Natalie is based in San Francisco and works in all of Northern California and she loves to travel for weddings and events....so without further ado, here's Natalie and I'm loving this images of her...she's chilling and it's probably after a day filled with designing!!....Enjoy!!

natalie bowen

TBC:  What’s a typical day for you?

NB:  Three days a week are market days and I wake up at 5am to get to the market by 6am. I find that I shop the market, see what is in season and place orders for two to three hours. It always amazes me how long I am there! I then go check my accounts, which include Foreign Cinema Restaurant and Coco500, get the flowers in water and do any arrangements that need to be done. 

The rest of the day is spent on responding to emails (so many!!), meeting with clients and running errands and a pilates or yoga class. I almost always make my lunch at home and enjoy it with either my husband or my team on working days. We take the time to make a large healthy lunch and then sit down at the table to eat it together. I’m working on not brining my computer to the table with us. ;)

TBC:   What wedding trend would you like to see disappear?

NB:  All wedding trends. By the time it is considered a trend, I’m ready to see it disappear.

bridal bouquet

TBC:  Describe your client?

NB:  My client either knows exactly what they want or has no idea what they want but is willing to trust me. Since I let what is most beautiful seasonally lead my design I need to have some flexibility in the proposal. 

TBC:   Where do you find inspiration?

NB: The first place I find inspiration is at the market. I love seeing what is most beautiful and I love anything unexpected that I haven’t seen before or yet that season. I also love color and find that color combinations inspire my design. Design is a way of life for me so I’m constantly looking for inspiration. My husband is an architect so discussing design in everything is a big part of our conversation, environment and daily life.


TBC:  Name one of your favorite “vendor” sources that you just can’t do without.

NB:  A forager at the market. They are wacky and amazing.  

TBC:  Describe your design style.

NB:  My design style is a cross between structured and organic. I love the natural beauty and movement in flowers and branches and love the juxtaposition of that against purposefully placed blooms.


TBC:   To date, what has been the highlight of your career?

NB:  Having name recognition.



TBC:  What advice would you give to upcoming floral designers?

NB:  The same advice that was given to me the first day I worked as a florist. “It’s not as glamorous as you think.”


TBC:  Name one (or two) of your favorite designers?

NB:  My favorite floral designers are Torryne Choate of Birch and Sarah Ryhanen of Saipua. Torryne for her ability to make simplicity look bold and edgy and Sarah for being the master of wild and organic floral design.


TBC:  When I’m designing, I love to light my candles and play “old school” music.  Do you have a ritual that you like to do when designing?

NB:  I actually don’t have a ritual at all, but I would like one. I am a very habit forming and regimented person. Running a business is so much about the non-creative elements that I like the designing process free-formed as possible. The only ritual we really have is that we talk about food and recipes when we work. Maybe even more than the flowers themselves. 


TBC:  If you had to make a career change, what would you do?

NB:  Work for another florist. I cannot imagine doing anything else.



TBC:  Describe your personal style…what are your favorite stores to shop at?

NB: My personal style is a blend between classic pieces with a pop of something fun. My uniform is jeans or black pants, flats, a scarf and about 100 layers on top. San Francisco is cold and the flower market is even colder.



Natalie, thank you so much for stopping by the cafe today and sharing a little of your world with us...guys, head over to check out Natalie's blog site to see what she's been up to lately!!

Check back a little later for more inspiration on Bouquet Friday!!


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